In-Store Digital Distribution at Best Buy Mobile

Best Buy has long been effectively forward-looking in approaches to media/software distribution. -They derive their margins from hardware and accessories, anyway, which makes this an easy choice for them. So, earlier this year, their investment in U.K.’s Carphone Warehouse seemed both in keeping with that spirit and potentially very effective, given Carphone’s success with a variety of unique initiatives. Now, Best Buy has announced a relationship enabling in-store distribution of Handango-aggregated software for mobile phones via store POS terminals. Carphone began something similar with Handango earlier this year, so it’s likely an expansion of that deal. Interesting that they chose to use a third party to enable this sort of aggregation, though; after all, they do have their own buyers, so why bother, but Carphone has been having a somewhat rough year, both in terms of share price and personal issues. Continue reading “In-Store Digital Distribution at Best Buy Mobile”