Blockbuster and the Democratization (or not) of Settop Boxes

Blockbuster today announced that it’ll be launching a new initiative allowing download of movies to a proprietary settop box (similar to Netflix’s Roku). It has been noted that there are getting to be a lot of awfully similar boxes out there trying to claim the living room (Roku, AppleTV, Tivo, and to some extent the game consoles). I don’t believe that Blockbuster’s entry is meaningless, though, as their audience is not that of Apple or Netflix, so, if this can work, it will probably be incremental to that market. Continue reading “Blockbuster and the Democratization (or not) of Settop Boxes”